While running with an IT company in Pune, Jitendra Chouksey became the pass-to guy for his colleagues’ health-associated queries. Chouksey, founder of fitness begin-up SQUATS, recollects an incident when a colleague requested him his mystery of health.
“He informed me that he’s eating proper from bananas to bird, eggs, protein shakes and the entirety healthy but it’s far still now not operating out. So I advised him that’s now not the way it works. You should comply with some thing known as quantified nutrition, which I have been following considering the fact that 10 years. I gave him the weight-reduction plan and he got results within 3 months,” he shares.

The incident changed into a existence-changing occasion for Chouksey as after this he become often approached by human beings, who requested him approximately food plan, suggestions and so on. As he became a complete-time employee at that point and did no longer have time to answer everybody who approached him, Chouksey wrote a ebook about his fitness regime, known as ‘Get Shredded’, and uploaded it online on SQUATS Facebook network, fashioned in 2014. The recognition stored developing and he replied humans’s queries and cleared their doubts on line via the Facebook Group and began accomplishing health seminars offline.

“Initially, I did it because it was a laugh and I’m surely obsessed with health,” Chouksey said. However, he quickly realised that it turned into a bigger trouble. He had already gained greater than 20,000 fans on his Facebook group whom he used to propose. But, lots of them would respond as pronouncing: “Whatever you have got shared is genuinely great however I can not observe it on my own, I actually need a person who can guide me.”
And that turned into a eureka second for Chouksey.

“I realised that it’s now not like the records isn’t always to be had and it is now not like weight loss plan and schooling can not be completed. It’s simply that human beings need a few kind of coaching, a few form of motivation. And that is while this concept got here to my mind,” Chouksey shared.
Chouksey created a crew and started out educating them about his fitness regime. These skilled people could then connect with people via his platform and instruct and teach them on line at a rate of Rs 5000,” he introduced.

What commenced as a community to keep humans suit took the form of a enterprise and a internet site was released in 2016. The begin-up no longer only provided coaches to users however additionally provided a reimbursement in the event that they had been now not glad with the provider or a special educate in the event that they have been now not happy with the modern one.
The corporation, which started out off with 14 coaches today has a hundred and seventy coaches on board and has recorded over 70,000 health modifications. SQUATS additionally launched an app, FITTR, in 2018 which up to now has over 2,00,000 downloads. Its Facebook network, too, continues to thrive and currently has 5,00,000 participants.
SQUATS currently secured an undisclosed investment from Bollywood actor Suniel Shetty and is going ahead with its plans to raise as much as $five million in the next 12 months.

According to the agency, capital infusion can be leveraged to take SQUATS’ message of preventive healthcare to a miles larger target audience throughout the globe. The platform objectives to clock extra than 1 million FITTR downloads through 2019 and get greater than four hundred international transformation coaches on board by 2020. It also claims to have generated cumulative revenues really worth $eight.5 million till date.

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