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Home Services

ACCC to stop regulating SMS offerings because of over-the-top messaging

Donna Gilbert by Donna Gilbert
January 17, 2025
in Services
0
ACCC to stop regulating SMS offerings because of over-the-top messaging

The Australian Competition and Consumer Commission (ACCC) introduced on Friday that it will enlarge its law of the state’s cellular terminating get admission to service (MTAS) for voice offerings every five years but will now not do the identical for SMS services.

The cutting-edge regulation for cellular voice and SMS services will expire on 30 June, with the declaration of voice terminating offerings to be extended to 2024.
The client watchdog’s decision mirrors the draft selection from earlier May.

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The ACCC kicked off its MTAS consultation in August, remaining 12 months, to examine whether the carrier that allows consumers to ship and receive calls and messages between cell phone networks nonetheless needed to be regulated.

messaging

Following the inquiry, the ACCC shaped the view that cell voice offerings need to continue to be regulated. Telcos retain a monopoly over the provision of voice termination on their networks, and there are currently no powerful options for retail voice services.

“While customers’ use of OTT voice programs along with Skype and WhatsApp has expanded, voice packages are not going to be an effective replacement for cell termination at this point,” the ACCC stated within the inquiry’s record.

For SMS services, however, the ACCC stated that cell messaging offerings have “changed appreciably” due to over-the-top services such as WhatsApp and iMessage and could no longer be regulated.

This is despite app-to-individual (A2P) provider providers arguing that cellular network operators might be able to price higher expenses without law. The ACCC ultimately concluded that there were enough alternatives to A2P SMS to constrain wholesale SMS MTAS prices, including over-the-top messaging services, emails, and in-app chat platforms.

“When we determined to modify wholesale SMS termination offerings in 2014, cell operators had been charging every other drastically above value for those offerings, with a go with the flow-on impact for retail SMS fees,” ACCC Commissioner Cristina Cifuentes stated.
“We have found that this need to alter SMS termination has disappeared through the years because of increasing competition from over-the-top offerings … And because maximum cellular plans within the market now provide unlimited SMS.”

The ACCC had closely introduced a public inquiry into the MTAS in May 2014 after a lengthy assessment of the carrier, with the purchaser watchdog revealing its intention to regulate SMS pricing for the first time.

In August 2015, the ACCC posted its very last selection, saying that mobile community operators can rate each other and glued-line community operators 1.7 cents consistent with minute for calls and 0.03 cents consistent with SMS.

Both Telstra and Vodafone Australia objected to the 2014-15 MTAS inquiry’s decision to hold regulating SMS pricing, and the new decision is a welcome reprieve for Vodafone.

“Vodafone welcomes the ACCC’s decision to decontrol SMS terminating offerings and to hold the law of voice terminating offerings. Vodafone has constantly encouraged opposition to regulating SMS terminating services,” a Vodafone spokesperson advised ZDNet.

“Vodafone believes that the ACCC’s decision will result in higher outcomes for Australian clients, especially those most susceptible to scams.”

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