While running an IT company in Pune, Jitendra Chouksey became the go-to guy for his colleagues’ health-related queries. Chouksey, the founder of fitness startup SQUATS, recollects an incident when a colleague asked him about his mystery of health.
“He informed me that he’s eating properly from bananas to bird, eggs, protein shakes, and the entirety healthy, but it’s still not operating out. So I advised him that’s not the way it works now. You should comply with something known as quantified nutrition, which I have been following for ten years. I gave him the weight-reduction plan, and he got results within three months,” he shares.
The incident changed into an existence-changing occasion for Chouksey as after this, they became often approached by human beings, asked about plans, suggestions, ions, and so on. As he became a complete-time employee at that point and did no longer have time to answer everybody who approached him, Chouksey wrote an ebook about his fitness regime, known as ‘Get Shredded’, and uploaded it online on SQUATS Facebook network, fashioned in 2014. The recognition stored developing, he replied to humans’ queries, cleared their doubts online via the Facebook Group, and began accomplishing health seminars offline.
“Initially, I did it because it was a laugh, and I’m surely obsessed with health,” Chouksey said. However, he quickly realized that it had turned into a bigger problem. He had already gained more than 20,000 fans on his Facebook group, whom he used to propose to. But lots of them would respond by pronouncing: “Whatever you have shared is genuinely great; however, I can not observe it on my own; I actually need a person who can guide me.”
And that turned into a eureka second for Chouksey.
“I realized that it’s not like the records aren’t always to be had, and it is now not like weight loss plans and schooling can not be completed. It’s simply that human beings need a few kinds of coaching and a few forms of motivation. And that is while this concept came to my mind,” Chouksey shared.
Chouksey created a crew and started out educating them about his fitness regime. These skilled people could then connect with people via his platform and instruct and teach them online at a rate of Rs 5000,” he introduced.
What began as a community to keep humans fit became a business, and a website was released in 2016. The startup no longer only provides coaches to users but also assessments or special education if they are not happy with the current provider.
The corporation, which started with 14 coaches today, has a hundred and seventy coaches on board and has recorded over 70,000 health modifications. SQUATS also launched an app, FITTR, in 2018, with over 2,00,000 downloads. Its Facebook network, too, continues to thrive and currently has 5,00,000 participants.
SQUATShasy secured an undisclosed investment from Bollywood actor Suniel Shetty and is proceeding with its plans to raise as much as $five million in the next 12 months.
According to the agency, capital infusion can be leveraged to take SQUATS’ message of preventive healthcare to a much larger target audience worldwide. The platform aims to clock over 1 million FITTR downloads through 2019 and get over a hundred international transformation coaches on board by 2020. It also claims to have generated cumulative revenues worth $8. 5 million to date.
