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Home Services Customer Service

How To Crush Your Competition Through Customer Service Kindness

Donna Gilbert by Donna Gilbert
July 26, 2025
in Customer Service
0
How To Crush Your Competition Through Customer Service Kindness

It’s possible to vaporize your competition, one customer service interaction at a time. It’s an easy idea but a profoundly effective method. Based on the commands I provide my clients as a customer service representative and consumer revel in advisor, here’s how to go about it.

• Give reputation to your customers on every occasion you are available in contact with them. For a new purchaser, the kind of popularity they may seek is “I see you, and I value you.” For a repeat consumer, this needs to be increased to “I recall you, and I’m welcoming you (you, in my opinion) lower back.”

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• Give each customer something more–the proper something more–while viable. Sometimes, this may be a sweeping gesture, called a “wow experience.” In other instances, this may be something smaller: a suggestion to hold the purchaser’s item while they do more shopping or take it to the automobile. And every so often, it can be not anything greater than respecting the cues they’re giving off that say they’re in a hurry. (In one of these cases, the “more” may additionally, satirically, appear to be you’re doing less; you’ll be doling out the niceties to rush them through this time due to the fact you’ve observed that crazed appearance within the purchaser’s eyes, and it’s alerted you to the fact that the ultimate element they’ve time for this afternoon is as a way to gradual them down within the hobby of presenting “wow.”)

• Get employee language focused on top of things. A worker whose coronary heart is full of kindness can unwittingly bring the alternative if that worker isn’t sufficiently language-conscious. I propose you create an in-residence lexicon (phrasebook) of better and worse phrases to use with clients; that is one of the early steps I take while consulting on a customer support initiative. [You may enjoy this Forbes article of mine on language usage in customer service and what I call “language engineering.”]

• Create an explicit business enterprise dedication to your kindness version. By this, I suggest a short and remarkable announcement that clarifies and solidifies your commitment, like Mayo Clinic’s “The Needs of the Patient Come First,” and then publicize it in multiple approaches at some point in your organization.
• Also, expand a longer (but not too long) record, extending and fleshing out this commitment to kindness in exercise: a few ten or so points that increase on the subject.

• Rework your worker onboarding (orientation) technique to ensure that new personnel know your kindness inclination and how you are taking it significantly. This is more essential than the form-filling and trivia-laden workouts that orientations are typically filled with.
• Incorporate the kindness intention into your hiring and expertise control. Here’s a Forbes article on properly selecting (rent) personnel with the correct affinity for purchaser-facing work.

Create and install a sustaining ritual. In my paintings as a customer support consultant, the one I regularly suggest is an everyday practice that I call a Customer Service Minute. Despite the name, this takes a piece longer than a minute; nevertheless, preserve it shorter than ten minutes, or it turns into merely another assembly. At the start of the day (or the beginning of each shift when you have more than one), you can have the opportunity to support principles. I propose you keep highlighting one precept in an afternoon and have a one-of-a-kind worker lead every day so that the load of leading every assembly doesn’t all fall on one individual.

• Model kindness from the top. Any supervisor or govt who, in phrase or deed, contradicts your commitment to compassion (for example, by grumbling below their breath about “needy clients”) is going to undo quite a few of your desirable paintings, while anybody in a management position who visibly indicates kindness to a client themselves may be doing a crucial element in maintaining you on course.

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