JSL Lifestyle Limited (JSLL), a subsidiary of Jindal Stainless (Hisar) Limited, has appointed Mandeep Singh as its chief executive officer (CEO) of the company. Singh is a seasoned management professional with over 28 years of experience in providing strategic direction to leading global and local brands in Indian and international markets. In his new role as CEO, he will be providing strategic and marketing leadership for various business verticals of JSLL, including tableware & home décor, bespoke kitchens, sanitation solutions, commercial kitchens, infrastructure, railways, Original Equipment Manufacturing (OEM) businesses, and plumbing solutions. In this capacity, he will also be responsible for charting growth strategies for both JSLL brands- Arttd’inox & ARC.
Congratulating Singh on his appointment, managing director, JSL Lifestyle Limited, Deepika Jindal said, “Mandeep is an accomplished leader who brings with him a good mix of strategic thinking, mass connect, and operational excellence. With him onboard, we hope to scale up our commercial footprints in the B2B and B2C business segments with some bold, unconventional thinking”.
As a result-oriented and decisive leader, Mr Singh has engineered success for some of India’s leading organizations, including Frontier Markets, Brandtone, D-Light Design, Western Union, Amul, and Reed Exhibitions. He has proven stints in maintaining high-quality performance standards and executing disruptive and innovative business models.
Singh holds a Master’s degree in Business Administration from University Business School, Jammu. Other than his avid interests in consumer marketing and business modelling, Singh is a strong votary of lessons derived from Bollywood, which he very frequently invokes in his management and marketing lectures and writings.