JSL Lifestyle Limited (JSLL), a subsidiary of Jindal Stainless (Hisar) Limited, has appointed Mandeep Singh as its chief executive officer (CEO). Singh is a seasoned management professional with over 28 years of experience providing strategic direction to leading global and local brands in Indian and international markets. In his new role as CEO, he will be providing strategic and marketing leadership for various business verticals of JSLL, including tableware & home décor, bespoke kitchens, sanitation solutions, commercial kitchens, infrastructure, railways, Original Equipment Manufacturing (OEM) businesses, and plumbing solutions. In this capacity, he will also chart growth strategies for both JSLL brands- Arttd’inox & ARC.
Congratulating Singh on his appointment, Deepika Jindal, managing director of JSL Lifestyle Limited, said, “Mandeep is an accomplished leader who brings a good mix of strategic thinking, mass connectivity, and operational excellence. With him onboard, we hope to scale up our commercial footprints in the B2B and B2C business segments with some bold, unconventional thinking.”
As a result-oriented and decisive leader, Mr Singh has engineered success for some of India’s leading organizations, including Frontier Markets, Brandtone, D-Light Design, Western Union, Amul, and Reed Exhibitions. He has proven stints in maintaining high-quality performance standards and executing disruptive and innovative business models.
Singh holds a Master’s in Business Administration from the University Business School, Jammu. In addition to his avid interests in consumer marketing and business modeling, Singh is a strong advocate of lessons derived from Bollywood, which he frequently invokes in his management and marketing lectures and writings.
