Open banking is a double-edged sword for setting up financial institutions (FIs). Under PSD2, banks are required to develop API portals that provide their customers’ data to fascinated 0.33 parties, enabling such entities to construct and offer competing services and products.
Collaborating with FinTechs manner, FIs can create innovative tools and purchaser-dealing capabilities. However, it also throws the global banking industry into flux. The ways banks method those relationships and expand new merchandise hastily convert as PSD2 solidifies its grip within the EU, keeping with Markos Zachariadis, associate professor of control and information structures at Warwick Business School.
“The large query is how banks might be using technology like APIs to create ecosystems and profitable business models to benefit them within a long time,” he explained. “They are [already] being challenged via many FinTechs and the bigger technology businesses, “Zachariadis predicts that banks will also need to adopt future revenue models like those of generation businesses, generating earnings by presenting access and taking more advantage of their users’ records. In the latest interview with PYMNTS, he defined why FIs have to change their operating processes to stay competitive with FinTechs.
Open Banking and the Customer Service Shift
PSD2 and open banking have brought about a paradigm shift for banks, shedding light on rising and vital trouble: The legacy FIs with two percentage records cannot believe that consumers will get access to bank products through their branded offerings.
“Banks sense threatened that they’re going to lose the customer experience layer, which may additionally gradually flow to the third parties,” Zachariadis said. “The third events will [then] have loads of the data that we keep [and give] to the stop customers. This can be essentially a huge shift in how a bank makes money if they’re to compete with newer corporations.”
Banks still currently hold the bulk of such data, however, which places them in an excellent position to start experimenting with new sales models that are more similar to those of technology agencies. These corporations will then make money by competing on data and person revel in preference to pricing and hobby fees, he delivered.
Institutions with vital infra
Shape and license to maintain the coins and value being transmitted are nevertheless required of the path, and Zachariadis believes that role will still likely be held by way of conventional banks — notwithstanding the possibilities open banking presents 1/3-celebration providers or FinTechs seeking to enlarge in the more monetary surroundings. He stated that traditional FIs would continue to be responsible for legal responsibility as open banking expands, an approach comparable to what is currently used within the card business.
SCA and the Future of Banking
Open banking’s growth also creates clean opportunities for cybercriminals to target FIs, and, given they’re giving that approach, banks are nevertheless tasked with keeping fraudsters out of the ecosystem.
“That’s one of the most important discussions right now in open banking — the safety and liability trouble,” Zachariadis said. “The regulation is currently geared [so] that the banks will pay for it [if a breach occurs with a third-party provider or FinTech]. The financial institution is a form of responsibility, and even though FinTech becomes the only one that becomes hacked, the financial institution will want to seek payback.”
Modern banks, in the end, nevertheless have huge stability sheets and are thus more capable of taking that risk than their less-established counterparts.
“The question [here] is [always whether] the FinTech could have the stability sheet and the coins to pay everyone again,” he added, “and what sort of assurances can they provide to customers, i.e., Having insurance, and many others.”
This liability dialogue is continuing as banks and FinTechs brace for strong customer authentication (SCA), which is ready to take effect in September 2019, even though postponing the deadline similarly is also a possibility. SCA will create new patron authentication rules aimed at keeping fraudsters at bay. However, it could add friction to customers’ reviews.
“Some human beings have raised concerns approximately the purchaser experience [with SCA], that it is probably a bit too much to think that [they will be required to] authenticate [themselves] each time [they engage in a transaction],” Zachariadis explained. “I don’t understand if that will be problematic within destiny. It’s an exchange-off [of more steps for more security]; however, steps may be included higher in the future, along with using newer technologies to make it more seamless.”Whatever the result of SCA, banks will want to monitor the evolving open banking environment closely to ensure that their patron experience remains relevant. APIs are likely to emerge as significant components of future banking models; however, whether FIs will maintain their traditional patron relationships or become easy API custodians remains to be seen.
