Real-time, US localised information service Local Now plans to make Thrillist its exclusive content provider of food-and-beverage videos in the US.
Thrillist 20 Feb 2019Powered by The Weather Channel television network, Local Now delivers about current events, weather, lifestyle, sports, business and traffic to hundreds of markets across the country Through the new partnership with Thrillist, Local Now users will gain access to Thrillist’s expansive library of video content, which features local hot spots, food and drink must-tries in their neighbourhoods.
“As a premium purveyor of lifestyle video content, we’re excited to bring Thrillist into the Local Now fold and tap into their unrivalled passion and expertise,” said Shamika Wilder Jones, vice president of strategy and business operations at The Weather Channel.
“We love helping our audience explore their inner foodie,” said Michael Swenson, executive director of digital content at Local Now. “I can’t think of a better partner than Thrillist to be right there with us discovering cool neighbourhood restaurants and delivering great recipes.”
Additional content partners with Local Now include The Associated Press, Reuters, Tribune Content Agency, Stadium, Curbed, Yelp, Cheddar, SportRadar, Internet Video Archive, TrafficLand, INRIX, Flight Aware, and more. Local Now is available across a portfolio of over-the-top (OTT), mobile, and TV platforms, including Sling TV, YouTube TV, Xumo, MobiTV, fuboTV, Plex, iOS, Android, Roku and Amazon Fire TV.
