Video streaming services are booming in India, with the likes of >Netflix, Amazon Prime, Hotstar, and more. However, Netflix occupies a tiny portion of the streaming market in India, and the main reason for that is its high prices compared to the rest. Now, it appears that the company is looking to change that.
According to a report by the Economic Times, Netflix is looking to start a mobile-only subscription service in India, costing Rs 250. This is half the starting price of Netflix’s entry-level subscription plan, Rs 500, which offers SD content and allows users to use only one device at a time.
The report states that the mobile plan will also allow only SD streaming, with users able to access only one tablet or phone at a time.
“We will be testing different options in select countries where members can watch Netflix on their mobile device for a lower price and subscribe in shorter increments,” a Netflix spokesperson told ET.
While Rs 250 is still cheaper than other Netflix price options, it is still a lot compared to several other competitors, such as Hotstar and Amazon Prime, which offer services for Rs 199 and Rs 129 a month, respectively, and provide HD content. The prices fall even more when we look at the yearly subscription fees of both these services. Netflix does not yet offer an annual plan.
In more news about Netflix, Apple is all set to preview around 11 shows on 25 March. However, Netflix will not be present in Apple’s video service.
Netflix CEO Reed Hastings has confirmed that it won’t be selling subscriptions to its services on the Apple streaming video platform. According to Variety, Hastings said at a press event in Los Angeles, “Apple is a great company. We prefer to let our customers watch our content on our service. We have chosen not to integrate into their services.”
