West Indies were in for shock treatment by the Indian pacers at Old Trafford in Manchester on Thursday, as they crashed to the lowest first Powerplay score of World Cup 2019.
In an abject failure to play against fast bowling, the Windies cricket team was reduced to 29/2 in 10 overs. New Zealand’s tally of 30 for two v West Indies stands second, while West Indies’ score of 32 for 1 in 10 overs vs Bangladesh is third on the list. West Indies have been involved everywhere.
Mohammad Shami removed Chris Gayle and castled Shai Hope in a fiery opening spell. The India pacer gave West Indies the first jolt in the fifth over as he removed Chris Gayle on 6. Gayle was beaten for pace and length, and Kedar Jadhav made an easy catch mid-on.
Shami struck again in the 7th over as he castled Shai Hope for 5. The ball pitched on a good length and fell into the gap between the bat and pad of a clueless Hope.
India rode on a powerful bowling performance to extend their unbeaten run in the World Cup 2019 with a clinical 125-run victory against West Indies, which eliminated the Caribbeans on Thursday.
The massive Indian victory was also highlighted by Virat Kohli, who top-scored with 72; M.S. Dhoni’s unbeaten 56, and useful contributions from KL Rahul (48) and Hardik Pandya (46).
Shami started the damage with two early wickets before Bumrah picked two wickets in 2 balls to send hurt West Indies. Hardik Pandya, Kuldeep Yadav, and Yuzvendra Chahal did serious damage to ensure India remained the only unbeaten team in the World Cup.
Steve Robinson sat in the upper deck of the Georgia Dome on New Year’s Eve, 1993, and his instincts told him there was opportunity percolating on the field below him. Clemson was playing Kentucky in the Peach Bowl, and even though the game was not a sellout, Robinson marveled at the vibe in the stadium.
The chief marketing officer for Chick-fil-A, Robinson, started adding ideas to a stew in his head throughout the second half of the game. His mock-up included:
Demographics.
Geography.
Licensing.
Culture.
It was not a lightning bolt revelation where Robinson jumped to his feet with his eureka! Moment. It was careful consideration, the drip-drip-drip of a marketing plan being hatched, and the buzz in the stadium, which was Robinson’s fuel. You have heard of outlines for a transformative business venture in garages or scribbled on a napkin at a restaurant. This was at a football game.
Finally, Robinson turned to his wife, Dianne, and said, “I’m amazed this game doesn’t have a title sponsor.” Well, why don’t you do it,” she said.
He did it. Robinson took those instincts—college football paired with Chick-fil-A—and added the science of marketing and brought the idea to the CFA executive committee. He proposed that Chick-fil-A launch itself into the business of college football by sponsoring the Peach Bowl.
Not everyone shared the vision. The vote was 4-4, and then Truett Cathy, the founder, broke the tie.
“Let’s do it,” said the legendary boss.
It was a benchmark moment in Atlanta’s sports history, one of the reasons the city can call itself “The sports capital of the U.S. “Chick-fil-A became the title sponsor of the game, elevating the Peach Bowl’s national status and helping Atlanta win the semifinal and championship games of the College Football Playoff. In 2008, Chick-fil-A started the national trend of a marquee game at the beginning of the college football season.
Along the way, college football helped Chick-fil-A, founded in tiny Hapeville, Ga., become a national brand. Robinson’s job was to help the restaurant operators sell chicken sandwiches. They are selling them by the armful, especially on Saturdays.
Robinson, who has retired, provides more details on the Chick-fil-A partnership with college football in his just-released book, Covert Cows and Chick-fil-A: How Faith, Cows, and Chicken Built an Iconic Brand.
“We were blessed to come along at the right time,” Robinson said.
In 1993, college football was gaining steam, and title sponsors were latching on to bowl games to build their brands—the Fed Ex Orange Bowl, among others.
In the early 90s, the Peach Bowl needed juice, or it would be left behind. Revenue came from ticket sales, a modest TV deal, and local sponsor T.V.ips. It wasn’t enough to keep up with the fast-moving train that was college football. What the bowl had that was especially convertible to Chick-fil-A was its tie-in with the Southeastern Conference and the Atlantic Coast Conference. Robinson said that SEC vs. ACC was smack dab in the middle of the Chick-fil-A territory of restaurants.
Robert Dale Morgan, the CEO of the Peach Bowl, was wary of a title sponsor because it could be gone in a year. Robinson offered Morgan a three-year deal with an option for three more years.
“We were in it for the long haul,” Robinson said.
It was a six-year deal, as far as Robinson was concerned. The Peach Bowl signed on.
Robinson is a graduate of Auburn. He was in college when Heisman Trophy quarterback Pat Sullivan connected with wide receiver Terry Beasley to form one of the great pass-catch duos in the game’s history. He is a fan of the game, so Robinson knew its allure. The game is played on Saturday, not Sunday, when Chick-fil-A is closed for religious reasons.
In 2014, Chick-fil-A, in 47 states now, became one of 15 sponsors for the College Football Playoff. It was 15th in sales among the 15, but it was in the game with the big boys, Allstate, AT&T, Gatorade, etc. Atlanta would host a national semifinal in 2017, 2020, 2023, 2023, and 2026. It hosted the national championship game in 2018.
Chick-fil-A kept on making investments in college football here. When the idea was floated for the College Football Hall of Fame to come to Atlanta from South Bend, Indiana, the business community was cautious about jumping in with big checks to build the Hall. Somebody had to step up, and Chick-fil-A jumped first and wrote big checks behind Dan Cathy, who had taken over the company from his father. The $66 million museum was built near CNN Center.
The Peach Bowl was created in 1968 by the Lions Clubs of Georgia to raise money for charity. The Chick-fil-A Peach Bowl has helped fulfill this mission. Peach Bowl, Inc., said it gave $10.1 million in charity and scholarships in 2018 and has given $33.8 million to charitable causes since 2002.
Robinson was standing on the sidelines of the Georgia Dome with Truett Cathy before kickoff for one of their games, gazing into the stands.
