The app was first released on Android.
WhatsApp Business, a separate version of WhatsApp designed for businesses to communicate with their customers, has begun to launch on iOS. WABetaInfo reports that it discovered the app on the Mexican App Store, and users have subsequently reported that it is also available in France and Brazil. WhatsApp Business was first released on Android in January last year.
Along with replying to customers directly, WhatsApp Business has other features tailored toward companies, including away messages, greeting messages, and the ability to list information such as opening times and addresses. The WhatsApp Business app is free for businesses to download and use.
The WhatsApp Business app is one of two products WhatsApp produces for businesses. It also has the WhatsApp Business API, which is meant for larger companies to connect with customers and send out notifications like boarding passes and receipts. The API is significant because it’s one of the few ways the Facebook-owned service monetizes itself directly. Businesses are charged for sending out notifications using the service and responding to customer support requests more than 24 hours after being contacted.
Correction: An earlier version of this article claimed that the WhatsApp Business app charges businesses to respond to messages older than 24 hours. However, this is only true of the WhatsApp Business API, which is a separate, paid product. The WhatsApp Business app is free to download and use. We regret the error.
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