British electric bike and lifestyle brand GoZero Mobility announced its foray into the Indian market by launching two electric bikes, Mile and One, priced at Rs 29,999 and Rs 32,999, respectively. The Birmingham-based firm has partnered with Kolkata-based Kirti Solar to develop and manufacture the current range and future products. As a part of the association, the latter has invested US$ 250,000 in GoZero Mobility. Manufacturing will occur from Kolkata, West Bengal, with an initial capacity of 20,000 units annually. The partnership is for the global market & aims to make India an export hub for international sales of GoZero E-Bikes.
“With the significant focus by the Indian government towards electric mobility, especially two-wheelers, we see this as an appropriate time for us to be here,” GoZero Mobility CEO Ankit Kumar told reporters while unveiling the products. He added that both the products are meant for India, Africa, and South-East Asia. On sales target, he said, “We anticipate selling 3,000 units in the first year and scale up to 75,000 in the next five years.” He added that the company would come out with premium retail outlets to sell its products in the domestic market.
While GoZero One is powered with a 400Wh lithium battery pack optimized to provide 60 Kms of range on a single charge, GoZero Mile is powered with a 300Wh lithium battery pack, providing a 45 km range. The company has claimed in its release that both the products are specialized performance e-bikes providing optimum stability and comfort and come with multi-modes of operation, giving users the freedom to choose the way of riding – Throttle, Peddle Assist, Cruise Mode, Walk Mode, and Manual Peddle. It also considers plans to launch other DelivR, One W, and Zero Smart models in India, the UK, and Europe.
“We aim to have three such centers in Delhi, Kolkata, and Guwahati in the next few months. We aim to have around 18 such experience centers in the next three years,” Kumar added. The company also plans to have a network of over 1,000 retailers in the next two years.
He added that GoZero will also sell its signature range of lifestyle merchandise designed in the UK, which includes sweatshirts, jackets, belts, and wallets, among other products from the outlets.
Commenting on its India entry and plans for this market, GoZeroMobility CEO Ank Kumar said, “With the significant focus by the Government of India towards Elec,tric Mobility especial,y 2-wheelers; we see this as an appropriate time for us to be here. E-bikes globally are playing a major role in allowing the user to commute faster and contribute towards curbing pollution & reducing traffic congestion. In the last few weeks, we have seen the worst AQI in cities like New Delhi; this situation is alarming and requires immediate attention. E-bikes play a major role in transforming how we commute in India. GoZero Mobility is determined to offer products with optimum performance and create a green way to commute.”
