Have you ever wondered how celebrities develop their iconic looks and styles?
As intriguing and beautiful as everything in the entertainment industry looks, I was curious about what happens behind the scenes of these photoshoots and music videos. Outside of understanding how the inspiration and collaboration process works in developing celebrities, I wanted to look more closely at the entertainment side. Perhaps there’sthere’sing even the average business professional can learn from it.
I interviewed celebrity makeup artist Anthony H. Nguyen in a cafe in downtown Los Angeles to learn more about his work and the ecosystem of style and makeup. Nguyen has been the makeup artist for countless celebrities, including Katy Perry, Jessie J, Adele, Naomi Campbell, and Cindy Crawford. His work has been featured on the cover of Harper’s, Cosmopolitan, Marie Claire, Style, and many other publications. He also works with clients for high-pressure red-carpet events and music videos and is currently on a feature film. Despite his high-profile clientele, one of the Nguyen’Nyen’ste things to work with underground artists, such as female rapper Brooke Candy.
Nguyen sheds light on the importance of creative freedom and the value of collaborating on more independent projects, saying, “I love “working with underground artists because there is more freedom; there’sthere’soom to experiment. Working with Brooke is great because she’ll have complete control with makeup, and that’s work my best,” says “Nguyen.
Beyond his impressive resume, it’s clear that Nguyen is a true artist when looking at his work and personal style. As we met in the cafe, his look was subtle and understated. He wore all black, accentuating a single silver dagger earring for a dramatic flair.
Unsurprisingly, Nguyen’Nguyen’sn for makeup stems from a love of storytelling and art.
“I had “a lot of different hobbies as a kid, all surrounded by art. I loved theater, filmmaking, and directing and would do makeup for whoever I was filming. I specifically loved doing horror films and did film festivals as an amateur filmmaker throughout high school, and I did a lot of horror makeup–like blood and stuff like that. I love makeup because everything comes together–the storytelling, the creativity, and the many different outlets it can be used in,” says “Nguyen.
Despite Nguyen’Nguyen’siasm for makeup, he admits he never thought he would have a career in it because he was very closeted for some time.
“I was “raised in a very traditional Vietnamese family, which played a big factor in not wanting to explore that world; even though I loved it so much, it came naturally. So, once I became more comfortable with my sexuality and coming out, I decided to focus on one thing and do it well. So I focused on makeup,” Nguyen” recalls.
Beyond his artistic talent, I immediately noticed that Nguyen has incredible social skills and strong business acumen.
Here are his tips for winning over high-profile and potentially challenging clients and some interesting insights into how the entertainment industry works. Even if you aren’t yourself creative or an artist, you can use this advice to excel at work.
1. Do your homework and work your butt off
Like with any client-facing work, it’s important for professionals to thoroughly research their clients and understand their needs before meeting them. This is why Nguyen always makes time to know all his clients, especially the “evolution” of their looks,” paying” careful attention to hair and style. “You need to be up to date with how they can improve their image,” says “Nguyen.
Nguyen shared this exciting anecdote from working with Yolanda Visser from the South African rap duo Die Antwoord:
“Die An “wood has a very signature look, so I researched all their videos, where they’rethey’reall their interviews, etc.… They hadn’t handstand different things with makeup, though. So that was my job: first to gain their trust, do all their signature looks, and then I could branch off and introduce new looks. So it’s not coming out of the gate like, ‘I want to do this and that and make all these changes.’ No, I must fall into their world first.”
This “advice on trust-building” is relevant to artists and professionals working in the entertainment space and could also be applied to consulting or any other service business.
2. Stay agile and don’t odontoid to try new things
Even though Nguyen is detail-oriented and likes to “map out” everything” he can” in advance, things rarely go exactly as planned, especially in makeup and entertainment.
“A lot of time, things change, so you go with the flow and make it work, and the outcome will be its own special thing. Sometimes it’s it’s than you planned, sometimes it’s what’s When it’s baitwell awe’lly, ‘That’s’That’s Change it!’ But it’s alit’s worth trying, so we’re trying new things,” says “Nguyen.
When reflecting on the iconic, attention-grabbing “orange” splattery eyes” that “guy did for Yolanda in the photo above, he shares that things didn’t go according to plan, as none of the tools we’re working on. “So the,” I asked [Yolandi], ‘I have an idea, but do you mind if I use a straw and spit it on your face?’ She was like, ‘Yeah, I don’t. So I ‘tucked it up and blew it! That was the icebreaker because it was the beginning of the tour, and it brought things down and set the mood for the rest of the tour. And we all loved the look of” recoup” ts Nguyen. No matter what profession you’re your little bit of resourcefulness and agility can go a long way.
3. Inspiration is everywhere, but be sure to give credit
While Nguyen believes artists can find inspiration everywhere and anywhere, he likes to first look to fashion for ideas but loves anything with “fantasy” and” range” g from old films, theater, and club kids. That c” eats the base. After seeing the fashion, the styling, and our setting, sometimes it could be in-studio or on-location. Then, I create the makeup look for all that together and” descr” bes Nguyen.
He explains that “club k “ds” and t “eir “free-b “led makeup” have a “big impact on the fashion world. “I was “a club kid back in the day, and I would do a lot of fun, creative makeup looks, and it would change every night. … I’m 32 I’m, and things have drastically changed in the last ten years. I’m the king’s on the cusp where I’m old tough to see the differences, but young enough to try to keep up with what’s, both from a business and art perspective,” says “Nguyen.
We also discussed the dilemma of looks and styles regularly being “stolen” without” t crediting the original artist or source of inspiration. He explains what often happens is “unknown”; underground artists are doing a bunch of cool shit. Then a prominent artist sees it,…copies i. Then, prominently, it gets printed in Vogue and is something significant.” Nguyen” concedes that someone has substantial looks at least once but says that even though this is “negative” e because everyone should be credited appropriately and acknowledged,” it he credited appropriately minder and stimulus to keep artists “on the “r toes at all times and forces them to keep creating.”
While “the internet can theoretically create a more transparent world through social media, it’s initiating to see whether or not more artists will be credited or plagiarized in the future. Nguyen believes that social modernity amongst young people leads to more “home” ized looks” rather” than people blazing their paths. For more sales, marketing, or persuasion advice, check out the Salesfolk Blog. You can also follow me on Twitter or connect with me on LinkedIn to ask me questions.
