The results of a new survey show that of a handful of countries, holidaymakers from Italy are most likely to choose their vacation destination based on how good the photos will make them appear on Instagram.
That’s according to a poll conducted for online travel agency eDream. The poll surveyed 8,000 people in Germany, France, Spain, the UK, Portugal, Italy, and the US on how social media influences their travel plans.
At 58 percent, Italian travelers are most likely to book their vacation destination based on their “Instagram-worthiness” or how good their travel photos will look on Instagram.
Italians came from Spaniards (55 percent) and Americans (52 percent). The country that remains relatively impervious to the pressures of social media is the UK, where only 14 percent said they care about their destination’s social media impact.
While it’s become a common strategy for hotels and tourism boards to tap influencers to sell their travel brands on Instagram, only a marginal percentage of respondents said they’ve booked a holiday destination inspired by an influencer.
Again, Italians emerged the most impressionable, with 11 percent seeking travel inspiration from their favorite Instagrammer, followed by the US (10 percent), France (8 percent), Germany and Portugal (6 percent), Spain, and the UK (5 percent).
The results also revealed that Americans are the most likely to use filters on their photos, saturating colors, brightening exposures, and blurring away fine lines.
More than half (51 percent) of Americans admitted using editing tricks, followed by the French and Italians.
