Telecom operator Bharti Airtel announced Wednesday the launch of its e-book services, which will be offered to subscribers through the mobile app Airtel Books.
“E-books is a fast-growing segment along with music and video. We are delighted to roll out this initiative and take it to the smartphone users across India through our deep distribution reach,” Sameer Batra, CEO – Content & Apps, Bharti Airtel, said in a statement.
The service will be available to both Airtel and non-Airtel customers on iOS and Android and will initially offer over 70,000 titles from Indian and international authors.
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The company is offering a complimentary 30-day trial of the app, after which customers interested in continuing with the service will need to pay Rs 129 for six months and Rs 199 for 12 months.
During the trial period, Airtel is offering smartphone users on its network access to any five ‘Paid’ titles from the Readers Club, which has a collection of over 5,000 e-books.
